Evolution of Modern Corporate Marketing Departments Essay

Evolution of Modern Corporate Marketing Departments - Essay Example In other words, we can say that last year at least, these top companies did a good job of marketing. â€Å"Marketing is so basic that it is not just enough to have a strong sales department and entrust marketing to it. Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise† (p. 36). Drucker predated Levitt (1960) in defining how the marketing function involves understanding and anticipating future customer needs while satisfying today’s customers who determine what a business is, what they consider â€Å"value† for which they are willing to pay the right price, and what the business should produce. In the over half a century since, marketing has evolved to be a highly, if not the most, important component of running a business successfully. Every profitable and sustainable business, from small enterprises to charities, has a marketing component tasked with finding out what sells (Gummesson, 2002). The American Marketing Association (AMA, 2004) defines marketing as â€Å"an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.† That most of the companies in the Fortune 500 list (though some like GM decreased their revenues and suffered a $10 billion loss) were able to sell products and services profitably showed that the organizational function of marketing delivered on its promise, helped the business fulfill its purpose, and satisfied its stakeholders. Higher record sales and

Long and Foster Real Estate Companies Essay Example | Topics and Well Written Essays - 1000 words

Long and Foster Real Estate Companies - Essay Example The Siemens system after full incorporation will serve the Long and Foster Reston office agents with an aim to bettering their services. In order to efficiently use the services of the system, the agents will need to be trained in its operations so as to ensure the smooth incorporation of the system into their every day working environment. After the successful integration of the phone system into the organization’s system, the company will immediately notice changes in its productivity levels. This system will, in the long run, boost the productivity levels of the company by more than 30% as it ensures efficiency in every task that it is programmed to undertake, including but not limited to the forwarding of calls from the office to the agents in a timely manner. This ensures that the agents are free to execute the rest of their mandates tasks thus making them more efficient. The system will also allow for the optimization and streamlining of the business itself, as well as meet all of the needs of this growing business. With this in mind, I have chosen to undertake this study with a view to studying this magnificent system and the impact it is going to have to this company both immediately after incorporation and also looking at the company as an organization that has to survive. Technology is rapidly changing in our world and an organization must embrace this change or be left behind. For an organization to run efficiently while ensuring maximum productivity, it requires resources that will facilitate its functioning noting to increase its productivity. These resources are brought in to facilitate the smooth running of the organization while enabling it to meet its set objectives. The telephone system is very important to an organization. One of the obvious reasons for this is to ensure that the organization maintains contacts with its clientele.